Privacy Policy
Effective date: July 20, 2018
LightForm, Inc (“us”, “we”, or “our”) operates the
lightforminc.com website (the “Service”).
This page informs you of our policies regarding the
collection, use, and disclosure of personal data
when you use our Service and the choices you
have associated with that data.
We use your data to provide and improve the
Service. By using the Service, you agree to the
collection and use of information in accordance
with this policy. Unless otherwise defined in this
Privacy Policy, terms used in this Privacy Policy
have the same meanings as in our Terms and
Conditions, accessible from lightforminc.com
Definitions
Service
Service is the lightforminc.com website operated
by LightForm, Inc
Personal Data
Personal Data means data about a living individual
who can be identified from those data (or from
those and other information either in our
possession or likely to come into our possession).
Usage Data
Usage Data is data collected automatically either
generated by the use of the Service or from the
Service infrastructure itself (for example, the
duration of a page visit).
Cookies
Cookies are small pieces of data stored on your
device (computer or mobile device).
Data Controller
Data Controller means the natural or legal person
who (either alone or jointly or in common with
other persons) determines the purposes for which
and the manner in which any personal information
are, or are to be, processed.For the purpose of
this Privacy Policy, we are a Data Controller of
your Personal Data.
Data Processors (or Service Providers)
Data Processor (or Service Provider) means any
natural or legal person who processes the data on
behalf of the Data Controller.We may use the
services of various Service Providers in order to
process your data more effectively.
Data Subject (or User) Data Subject is any living
individual who is using our Service and is the
subject of Personal Data.
Information Collection And Use
We collect several different types of information for
various purposes to provide and improve our
Service to you.
Types of Data Collected
Personal Data
While using our Service, we may ask you to
provide us with certain personally identifiable
information that can be used to contact or identify
you (“Personal Data”). Personally identifiable
information may include, but is not limited to:
Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Cookies and Usage Data
We may use your Personal Data to contact you
with newsletters, marketing or promotional
materials and other information that may be of
interest to you. You may opt out of receiving any,
or all, of these communications from us by
following the unsubscribe link or instructions
provided in any email we send or by contacting us.
Usage Data
We may also collect information how the Service is
accessed and used (“Usage Data”). This Usage
Data may include information such as your
computer’s Internet Protocol address (e.g. IP
address), browser type, browser version, the
pages of our Service that you visit, the time and
date of your visit, the time spent on those pages,
unique device identifiers and other diagnostic data.
Location Data
We may use and store information about your
location if you give us permission to do so
(“Location Data”). We use this data to provide
features of our Service, to improve and customize
our Service.
You can enable or disable location services when
you use our Service at any time, through your
device settings.
Tracking & Cookies Data
We use cookies and similar tracking technologies
to track the activity on our Service and hold certain
information.
Cookies are files with small amount of data which
may include an anonymous unique identifier.
Cookies are sent to your browser from a website
and stored on your device. Tracking technologies
also used are beacons, tags, and scripts to collect
and track information and to improve and analyze
our Service.
You can instruct your browser to refuse all cookies
or to indicate when a cookie is being sent.
However, if you do not accept cookies, you may
not be able to use some portions of our Service.
Examples of Cookies we use:
Session Cookies. We use Session Cookies to
operate our Service.
Preference Cookies. We use Preference Cookies
to remember your preferences and various
settings.
Security Cookies. We use Security Cookies for
security purposes.
Use of Data
LightForm, Inc uses the collected data for various
purposes:
To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of
our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that
we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To provide you with news, special offers and
general information about other goods, services
and events which we offer that are similar to those
that you have already purchased or enquired
about unless you have opted not to receive such
information.
Legal Basis for Processing Personal Data Under
General Data Protection Regulation (GDPR)
If you are from the European Economic Area
(EEA), LightForm, Inc’s legal basis for collecting
and using the personal information described in
this Privacy Policy depends on the Personal Data
we collect and the specific context in which we
collect it.
LightForm, Inc may process your Personal Data
because:
We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and
it’s not overridden by your rights
For payment processing purposes
To comply with the law
Retention of Data
LightForm, Inc will retain your Personal Data only
for as long as is necessary for the purposes set
out in this Privacy Policy. We will retain and use
your Personal Data to the extent necessary to
comply with our legal obligations (for example, if
we are required to retain your data to comply with
applicable laws), resolve disputes, and enforce our
legal agreements and policies.
LightForm, Inc will also retain Usage Data for
internal analysis purposes. Usage Data is
generally retained for a shorter period of time,
except when this data is used to strengthen the
security or to improve the functionality of our
Service, or we are legally obligated to retain this
data for longer time periods.
Transfer Of Data
Your information, including Personal Data, may be
transferred to – and maintained on – computers
located outside of your state, province, country or
other governmental jurisdiction where the data
protection laws may differ than those from your
jurisdiction.
If you are located outside the United States and
choose to provide information to us, please note
that we transfer the data, including Personal Data,
to the United States and process it there.
Your consent to this Privacy Policy followed by
your submission of such information represents
your agreement to that transfer. LightForm, Inc will
take all steps reasonably necessary to ensure that
your data is treated securely and in accordance
with this Privacy Policy and no transfer of your
Personal Data will take place to an organization or
a country unless there are adequate controls in
place including the security of your data and other
personal information.
Disclosure Of Data
Business Transaction
If LightForm, Inc is involved in a merger,
acquisition or asset sale, your Personal Data may
be transferred. We will provide notice before your
Personal Data is transferred and becomes subject
to a different Privacy Policy.
Disclosure for Law Enforcement
Under certain circumstances, LightForm, Inc may
be required to disclose your Personal Data if
required to do so by law or in response to valid
requests by public authorities (e.g. a court or a
government agency).
Legal Requirements
LightForm, Inc may disclose your Personal Data in
the good faith belief that such action is necessary
to:
To comply with a legal obligation
To protect and defend the rights or property of
LightForm, Inc
To prevent or investigate possible wrongdoing in
connection with the Service
To protect the personal safety of users of the
Service or the public
To protect against legal liability
Security Of Data
The security of your data is important to us, but
remember that no method of transmission over the
Internet, or method of electronic storage is 100%
secure. While we strive to use commercially
acceptable means to protect your Personal Data,
we cannot guarantee its absolute security.
“Do Not Track” Signals
We do not support Do Not Track (“DNT”). Do Not
Track is a preference you can set in your web
browser to inform websites that you do not want to
be tracked.
You can enable or disable Do Not Track by visiting
the Preferences or Settings page of your web
browser.
Your Data Protection Rights Under General Data
Protection Regulation (GDPR)
If you are a resident of the European Economic
Area (EEA), you have certain data protection
rights. LightForm, Inc aims to take reasonable
steps to allow you to correct, amend, delete, or
limit the use of your Personal Data.
If you wish to be informed what Personal Data we
hold about you and if you want it to be removed
from our systems, please contact us.
In certain circumstances, you have the following
data protection rights:
The right to access, update or to delete the
information we have on you. Whenever made
possible, you can access, update or request
deletion of your Personal Data directly within your
account settings section. If you are unable to
perform these actions yourself, please contact us
to assist you.
The right of rectification. You have the right to have
your information rectified if that information is
inaccurate or incomplete.
The right to object. You have the right to object to
our processing of your Personal Data.
The right of restriction. You have the right to
request that we restrict the processing of your
personal information.
The right to data portability. You have the right to
be provided with a copy of the information we have
on you in a structured, machine-readable and
commonly used format.
The right to withdraw consent. You also have the
right to withdraw your consent at any time where
LightForm, Inc relied on your consent to process
your personal information.
Please note that we may ask you to verify your
identity before responding to such requests.
You have the right to complain to a Data
Protection Authority about our collection and use
of your Personal Data. For more information,
please contact your local data protection authority
in the European Economic Area (EEA).
Service Providers
We may employ third party companies and
individuals to facilitate our Service (“Service
Providers”), to provide the Service on our behalf,
to perform Service-related services or to assist us
in analyzing how our Service is used.
These third parties have access to your Personal
Data only to perform these tasks on our behalf and
are obligated not to disclose or use it for any other
purpose.
Analytics
We may use third-party Service Providers to
monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered
by Google that tracks and reports website traffic.
Google uses the data collected to track and
monitor the use of our Service. This data is shared
with other Google services. Google may use the
collected data to contextualize and personalize the
ads of its own advertising network.You can opt-out
of having made your activity on the Service
available to Google Analytics by installing the
Google Analytics opt-out browser add-on. The
add-on prevents the Google Analytics JavaScript
(ga.js, analytics.js, and dc.js) from sharing
information with Google Analytics about visits
activity.
For more information on the privacy practices of
Google, please visit the Google Privacy & Terms
web page:
http://www.google.com/intl/en/policies/privacy
Behavioral Remarketing
LightForm, Inc uses remarketing services to
advertise on third party websites to you after you
visited our Service. We and our third-party vendors
use cookies to inform, optimize and serve ads
based on your past visits to our Service.
Google AdWords
Google AdWords remarketing service is provided
by Google Inc.
You can opt-out of Google Analytics for Display
Advertising and customize the Google Display
Network ads by visiting the Google Ads Settings
page: http://www.google.com/settings/ads
Google also recommends installing the Google
Analytics Opt-out Browser Add-on –
https://tools.google.com/dlpage/gaoptout – for your
web browser. Google Analytics Opt-out Browser
Add-on provides visitors with the ability to prevent
their data from being collected and used by
Google Analytics. For more information on the
privacy practices of Google, please visit the
Google Privacy & Terms web page:
http://www.google.com/intl/en/policies/privacy/
Facebook
Facebook remarketing service is provided by
Facebook Inc.
You can learn more about interest-based
advertising from Facebook by visiting this page:
https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads
follow these instructions from Facebook:
https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory
Principles for Online Behavioral Advertising
established by the Digital Advertising Alliance. You
can also opt-out from Facebook and other
participating companies through the Digital
Advertising Alliance in the USA
http://www.aboutads.info/choices/, the Digital
Advertising Alliance of Canada in Canada
http://youradchoices.ca/ or the European
Interactive Digital Advertising Alliance in Europe
http://www.youronlinechoices.eu/, or opt-out using
your mobile device settings.
For more information on the privacy practices of
Facebook, please visit Facebook’s Data Policy:
https://www.facebook.com/privacy/explanation
Payments
We may provide paid products and/or services
within the Service. In that case, we use third-party
services for payment processing (e.g. payment
processors).
We will not store or collect your payment card
details. That information is provided directly to our
third-party payment processors whose use of your
personal information is governed by their Privacy
Policy. These payment processors adhere to the
standards set by PCI-DSS as managed by the PCI
Security Standards Council, which is a joint effort
of brands like Visa, Mastercard, American Express
and Discover. PCI-DSS requirements help ensure
the secure handling of payment information.
The payment processors we work with are:
None
Please visit the payment providers website to view
their privacy policy.
Links To Other Sites
Our Service may contain links to other sites that
are not operated by us. If you click on a third party
link, you will be directed to that third party’s site.
We strongly advise you to review the Privacy
Policy of every site you visit.
We have no control over and assume no
responsibility for the content, privacy policies or
practices of any third party sites or services.
Children’s Privacy
Our Service does not address anyone under the
age of 18 (“Children”).
We do not knowingly collect personally identifiable
information from anyone under the age of 18. If
you are a parent or guardian and you are aware
that your Children has provided us with Personal
Data, please contact us. If we become aware that
we have collected Personal Data from children
without verification of parental consent, we take
steps to remove that information from our servers.
Changes To This Privacy Policy
We may update our Privacy Policy from time to
time. We will notify you of any changes by posting
the new Privacy Policy on this page.
We will let you know via email and/or a prominent
notice on our Service, prior to the change
becoming effective and update the “effective date”
at the top of this Privacy Policy.
You are advised to review this Privacy Policy
periodically for any changes. Changes to this
Privacy Policy are effective when they are posted
on this page.
Contact Us
If you have any questions about this Privacy
Policy, please contact us:
By email: jlerner@lightforminc.com